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Cookie Policy

Last updated: June 23, 2025

Who are we

We are Astral Media Group Limited, a UK-based company specializing in social media analytics and performance tracking solutions. Operating under the brand Amplifi, we provide comprehensive dashboards and insights into social media content.

Our platform combines advanced data analytics with intuitive user interfaces to help our clients understand their social media performance, track campaign effectiveness, and make data-driven decisions.

This Cookie Notice for Astral Media Group Limited(doing business as Amplifi) ("we", "us", or "our"), describes how and why we might use cookies and similar tracking technologies when you use our services ("Services"), including when you:

  • Visit our website at https://amplifi-media.vercel.app or any website of ours that links to this Cookie Notice
  • Use our social media analytics platform and dashboard services
  • Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Cookie Notice will help you understand your rights and choices regarding cookies. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at legal@amplifi.dev.

Summary of Key Points

This summary provides key points from our Cookie Notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What are cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website.

Do we use cookies? Yes, we use cookies and similar tracking technologies to collect and store your information.

What types of cookies do we use? We use essential cookies for website functionality and analytics cookies to understand how you use our Services.

How can you control cookies? You have various options to control or limit how we and our partners use cookies and similar technologies.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding cookies.

1. What Are Cookies?

In Short: Cookies are small data files that are placed on your computer or mobile device when you visit a website.

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Astral Media Group Limited) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

Why do we use cookies?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Services to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Services. Third parties serve cookies through our Services for advertising, analytics, and other purposes.

2. How Do We Use Cookies?

In Short: We use cookies to provide, secure, and improve our Services, remember your preferences, and analyze how our Services are used.

We use cookies and similar tracking technologies for the following purposes:

  • Essential website functionality: To enable basic website features and ensure secure, reliable performance
  • Authentication and security: To keep you logged in securely and protect against unauthorized access
  • Preferences and settings: To remember your choices and personalize your experience
  • Analytics and performance: To understand how our Services are used and improve their performance
  • Communication: To enable certain communication features and functionality

4. Do We Use Third-Party Cookies?

In Short: We may use third-party cookies for analytics and service functionality, but we do not use them for advertising or tracking across other websites.

We may use third-party service providers to monitor and analyze the use of our Services. These third parties may set cookies to help us understand how our Services are being used and to improve their performance.

Analytics Services

We may use analytics services to help us understand how users interact with our Services. These services may collect information about your use of our Services and other websites.

Service Providers

Some features of our Services may be provided by third-party service providers who may set their own cookies to enable functionality.

6. Do We Respond to Do Not Track and Global Privacy Control Signals?

Do Not Track Browser Preferences

We do not honor Do Not Track (DNT) requests. Since our platform and Services do not gather personal data about your browsing behavior across multiple websites and third-party platforms over extended periods, Do Not Track preferences sent by your browser are not relevant to our Services. We maintain our current data handling practices regardless of receiving these browser signals.

Global Privacy Control (GPC) Browser Signals

We do not currently support GPC signals. The Global Privacy Control represents an emerging specification designed to enable users to communicate opt-out preferences for data sharing and processing through browser-level controls rather than individual website settings. According to Mozilla Developer Network , the Sec-GPC header remains experimental and is not yet recommended for production website implementation.

We are actively tracking the evolution of this technology and will consider implementing support for GPC signals once the specification receives formal adoption from recognized standards bodies like the W3C and widespread support from major browser vendors.

7. How Long Do We Keep Cookies?

In Short: We keep cookies for different periods depending on their purpose and type.

The length of time we keep cookies depends on their purpose:

Session Cookies

These are temporary cookies that are deleted when you close your browser. They are essential for website functionality and security.

Persistent Cookies

These cookies remain on your device for a set period (typically 1-2 years) or until you delete them. They remember your preferences and improve your experience across visits.

8. Do We Transfer Cookie Data Internationally?

In Short: Cookie data may be transferred to and processed in countries other than your own, with appropriate safeguards in place.

Our servers and service providers may be located in different countries. When you use our Services, cookie data may be transferred to and processed in:

  • • United Kingdom (where our company is based)
  • • European Union (for EU-based users, data may be processed within the EU)
  • • Other countries where our service providers operate

We ensure that any international transfers of cookie data are protected by appropriate safeguards, including adequacy decisions, standard contractual clauses, or other legally recognized transfer mechanisms under applicable data protection laws.

9. What Are Your Rights Regarding Cookies?

In Short: You have various rights regarding cookies, including the right to control, access, and delete cookie data.

Depending on where you are located, you may have the following rights regarding cookies:

Consent Rights

  • • Right to give or withdraw consent
  • • Right to granular cookie choices
  • • Right to change preferences

Access Rights

  • • Right to know what cookies are used
  • • Right to access cookie data
  • • Right to information about processing

Control Rights

  • • Right to delete cookies
  • • Right to block cookies
  • • Right to opt-out of tracking

Complaint Rights

  • • Right to lodge complaints
  • • Right to contact supervisory authorities
  • • Right to seek remedies

How to Exercise Your Rights

To exercise any of your rights regarding cookies, you can:

  • • Use our cookie consent banner to manage preferences
  • • Contact us directly at legal@amplifi.dev
  • • Use your browser settings to control cookies
  • • Clear your browser data to reset cookie preferences

10. Do We Make Updates to This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws and to reflect changes in our cookie practices.

We may update this Cookie Notice from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this Cookie Notice. If we make material changes to this Cookie Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification.

We encourage you to review this Cookie Notice frequently to be informed of how we are using cookies and similar technologies.

11. How Can You Contact Us About This Notice?

Cookie Policy Queries:
Email: legal@amplifi.dev
Subject Line: "Cookie Policy Inquiry - Amplifi Dashboards"

Postal Address:
Astral Media Group Limited
Fitzrovia House, 3-5 Gower Street
London, England
WC1E 6HA

If you have any questions or concerns about our use of cookies or this Cookie Notice, please contact us using the details provided above.